Having a well-optimised Google Business Profile (formerly GMB) is not just a detail: it is an essential tool for attracting customers and improving your company’s online visibility.
When someone searches for a business like yours, Google Maps and local searches are the first point of contact. If your profile is complete, up to date and attractive, you are much more likely to be chosen over your competitors.
At Akrolih, we help companies all over Spain rank their local businesses among the top results, and an optimised profile is the first step on that journey.
Make sure your information is correct and consistent
Check that your name, address, phone number and opening hours are correct and match exactly those shown on your website and social media.
A profile with inconsistent details creates distrust among users and with Google.
Tip: avoid variations in your business name and use a consistent format across all your channels.
Add high-quality photos
Images build trust and help users make a decision.
Upload up-to-date photos of your premises, products, team and atmosphere.
Google values active profiles with recent visual content.
Extra tip: landscape images that are well lit and free of heavy filters perform better.
Manage and respond to reviews
Customer reviews are one of the most important factors for local rankings.
Always reply, to both positive and negative reviews, in a friendly and professional way.
Example:
“Thank you for your visit, we’re delighted you enjoyed our service. We hope to see you again soon!”
This shows Google that there is real activity and customer care.
Use local keywords in your description
Your business description should include keywords related to your sector and location, for example:
“Grill restaurant in Adeje” or “Technology shop in Santa Cruz de Tenerife”.
This way, Google will know what you offer and where you are, and will show your profile to users looking for similar businesses near them.
Publish updates and promotions
Google Business Profile posts work like mini blog posts.
You can use them to share offers, events, news or tips, which generates more interactions and visits to your website.
Select the right services and categories
Choose your business’s primary and secondary categories carefully. This helps Google show you in relevant searches and prevents you from losing traffic through incorrect classification.
An optimised Google Business Profile is your best free digital shop window. It increases your visibility, improves your reputation and multiplies your opportunities to connect with potential customers.
At Akrolih, we optimise your Google Business Profile so that your business appears among the top results, gets more clicks and generates more visits.
