On 14 April 2025, Google is introducing an important change to its advertising platform, Google Ads, which may directly influence the results of your campaigns. If you invest in online advertising (or are thinking of doing so), this is for you.
From that date, the same business will be able to show more than one ad on a single results page, as long as they appear in different positions (for example, one at the top and another at the bottom).
What does this mean for your business?
This change alters the rules of the game for Google search campaigns. Here is how it could affect you:
More visibility opportunities
Brands that manage their advertising well will be able to appear in more than one place in the same search, which increases the chances of capturing the customer’s attention.
More competition for ad space
With more brands trying to stand out, the cost per click (CPC) may rise, especially in very competitive sectors. That is why it will be key to make every euro invested count.
Strategy matters more than ever
This new landscape calls for smarter planning: good targeting, well-crafted messages and ads adapted to different placements will be key to standing out without having to inflate your budget.
What will our agency do to help you?
As your digital marketing agency, our role will be to:
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Adapt your advertising strategy to this new reality, prioritising the most profitable combinations.
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Monitor how your campaigns perform so we can adjust quickly if we detect rising costs or falling performance.
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Design differentiated creatives where it is possible to appear in several positions, making the most of every placement.
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Optimise your budget with advanced targeting and analytics tools to compete effectively.
Should you be worried about this change?
Not if you have a team that understands the new system and knows how to make the most of it. As with any change in the digital environment, the key is to anticipate, adapt and act strategically.
In short: this new approach to Google Ads can be a very valuable opportunity if managed wisely. And we are here to help you make the most of it.
Would you like us to work with you on your digital strategy? Contact us!
